5 Things You Need To Do Before Publishing Your Post
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Lately, things are on the way up! I’ve been brainstorming and creating like it’s going out of style but also really thinking about the basics. One thing I realized we never talked about what was to do before publishing your post.
Sure there are tons of things to do before and after you hit publish but these five things are a MUST! I do these 5 things every time and honestly, I wish I knew about these when I first started blogging.
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5 Things You Need To Do Before Publishing Your Post:
These five things are a must in my eyes. Everyone’s process is different but these five things should always be on any bloggers mind before or immediately after hitting publish.
Grammar and Spell Check OCD: Ohhh my inner OCD, proofreading nerd is coming out. Before hitting publish, I usually check my post at least two or three times for correct grammar and spelling. I also use Grammarly which is a free grammar checker so it’s an extra layer of checking. One of my biggest pet peeves is reading a post and seeing a ton of misspellings and poor grammar. To me, it basically says the person didn’t care enough to proofread or check and with tools like Grammarly it is SO easy to make sure things flow and are spelled correctly.
SEO: I did a whole SEO post on this so I won’t dive into the how-to’s, but SEO is probably the most important thing on this list. I wish I knew about SEO when I first started blogging. SEO stands for Search Engine Optimization aka how people find your blog! If you blog isn’t set up for a successful search then how do you expect people to find your blog let alone your post?
Social Scheduling: This is the only thing that can be done after hitting publish – but – it should be done immediately after. One thing I like to do is to schedule all my social media posts to go out so as soon as I hit publish, I don’t have to worry about it. The only exception to this would be Instagram but that is only because you currently cannot actually post to the app through a scheduler. You can schedule a post but you have to manually share the photo. My favorite app for scheduling is Buffer. There is a free version and a paid version. For my purposes, I use the paid version so there is no limit on how many social posts I can schedule. There are a bunch of similar services out there but Buffer is my favorite because it is the easiest to use and it’s reliable.
Connecting Past Posts: One thing I started to do more so over the last year [which I should have started to do earlier] was connecting to past posts. This not only allows your readers to interact more with your site, but it also makes it super easy for them to find what they may be looking for if they weren’t able to find it in that particular post. One thing I will say though is that if you are connecting to a past post, feel free to check it and make sure it is up to date. You don’t have to but I always like to make sure the format fits with my current format/branding and the photos are good quality. For example, you will notice I connected my SEO tip to my actual SEO post so if you want to learn more about SEO and how to set it up, you can reference that post and I can continue to talk about the point in this one.
Call To Action: Engaging with your readers is huge! How else do you expect to learn who they are and what they like? A lot of bloggers, add their call to action at the end of their posts or emails but I like to put mine throughout as well. Don’t be afraid to ask questions or for their opinion. You’ll notice at the beginning and at the end of each post, I’ll ask a few questions usually relating to the post or about what I want to learn from them.
Bonus: After publishing, always reply to the comments. If someone takes the time to comment on a post, you should take the time to engage and comment back. I personally love to chat with you guys so this one is easy and natural for me.
Want More? Take a look at my other Blogology 101 posts!
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