Lately, I’ve been ramping up my social media strategy and trying new tools. One tool that I have had in my pocket for a while is Buffer. I know some of you are thinking, what’s a Buffer? Well, it’s an easy to use, social media scheduling platform.
Whether you are a blogger, marketer, or business owner, Buffer is a great tool to help keep your audience engaged and to keep your content flowing.
Before you go,
comment below and tell me if you are a blogger or business owner? Do you work in social media or marketing? Do you currently use a social media scheduler?
Why I Use Buffer For Scheduling
Don’t get me wrong, there are a TON of platforms for scheduling social media, content, analytics and more. I have used and abused a ton of different platforms while trying to find the one that worked best for me. I found Buffer to be affordable, reliable, and the easiest to use. Below are several reasons why I prefer Buffer. I use other platforms like Tailwind and BoardBooster as well but Buffer has been my favorite for scheduling content.
Give Old Content New Life: Probably the main reason I use Buffer is to give my old content more life. Sharing old content not only increases traffic to those posts but it also gives new readers a chance to actually read posts they didn’t see before. It also gives your current audience a chance to re-read a post or see a post they may have missed.
Analytics: I currently use the paid version of Buffer ($10/month) and for me it’s worth it. I schedule my social media posts 2-3 months in advance so I like that there is no limit on how many I can schedule. It may take me an hour or two to schedule that far in advance but in the end, it’s SO worth the freedom of no worrying and pushing my content without having me manually putting up each post [trust me 10 minutes a day adds up]. It allows me more freedom to do other things like actually connect with my readers or create new content or check out my analytics. I like that the analytics tells you which posts were the most popular vs least popular. If you pay for the business plan you can see month to month how your content is performing.
Multi-Platform: I think the reason I use Buffer over the other platforms is the ease of scheduling on multiple social media platforms. I love the fact that I can see what’s scheduled on each platform and I can easily click from platform to platform. I like that you can also create a scheduled post and set it to multiple platforms with a simple click. You can even modify the post for each platform and you simply have to click once to schedule on all the platforms you selected. For me, this layout is also very easy to read. They have a calendar feature which lets you see your scheduled content laid out. Overall, it is very user-friendly but especially for a beginner.
Want More? Take a look at my other Blogology 101 posts!
Here is your pin-able:
Are you a blogger? Business owner?
Do you currently use a social media scheduler?