Guys, I cannot believe this day has finally come!
What exactly is a rebrand you might ask? The common definition is the change of a company image. While my core values are still the same [to inspire, teach, and learn with you as we grow], the brand name Fit Chick Nextdoor was in desperate need of major change.
As you know, Fit Chick Nextdoor started out as a fitness and wellness website documenting my fitness competitions and wellness journey as a personal trainer. Although I will always love fitness and respect that journey, after year two, I started to fall more in love chatting with you guys about beauty and lifestyle topics. I saw that you wanted to learn more about what makeup products I was using, how I ran my blog, you wanted career and relationship advice and it was a change I didn’t realize I was craving.
Fit Chick Nextdoor will always hold a special place in my heart. What started as a hobby and has become my business and passion. I love learning and growing with you. I love talking to you guys and I am always listening to what you want from me and this business. I am excited to announce that going forward FCN will now be rebranded as Kara Larkin Lifestyle!
For the last few years, every time I would attend a beauty event or meet a new friend, they would ask for my website details and I would have to explain that FCN was actually no longer a website focused on fitness but instead beauty and lifestyle. Honestly guys it was SO painful watching the expressions I got when I would try to explain that to someone new. I also wanted a fresh start so I cleared out a lot of older posts and topics that simply don’t fit anymore.
Going forward, I want to connect more. I want to inspire and help you solve whatever problem it is you are having. Whether it’s what type of eyeliner to buy or how to handle a toxic friend. I want to be there for you.
Aside from the obvious name change, you may also see some changes to fonts, the way our photos are styled, new fresh content about home and decor, style posts, and more video content. While I am still working on creating and launching my branding and social media courses, those will be in the near future too.
Anyways, I hope you are all as excited for this change as I am! I look forward to an incredible 2019 and beyond with you guys!